While experiencing our current economic downturn, a rising tide of alarmist reporting has been unleashed upon our society. While I have written several articles describing a potentially dreary and disastrous outcome if our society and government did not act rationally and quickly to avert an even greater crisis, I have intentionally not written about the […]

Being an economist at heart, I recently bought and have just finished reading the book “Discover Your Inner Economist” by Tyler Cowen. The tagline for the book proudly states, “Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist.” Along with the tagline, there is a great media byte on the […]

Can advertising make you do things? Can you make people think and do things by simple body language? Two simple questions and initially you may think the answer is no. You may think you are aware of advertising and the associated implicit goals, therefore you are making up your own mind whether to purchase a […]

Recently, I finished a book I had been reading off and on for a while. “The Economic Naturalist: In Search of Explanations for Everyday Enigmas” by Robert H. Frank provides a simple statement about how we make our choices in our lives. This statement is one in which I have, through the years, tried to […]